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Marketing

Campaign planning, content calendars, and analytics — your marketing OS.

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About this template

A workspace for marketers who need to run multiple campaigns at once without losing the thread. Plan campaigns, manage the content calendar, and keep analytics in a place you'll actually open. Plank drafts briefs, summarizes performance, and keeps your brand voice consistent.

What's included

  • Campaigns folder with briefs and timelines
  • Content calendar with topics and owners
  • Analytics folder for performance and reports
  • context.md captures brand guidelines, audience, and goals
  • AI partner for copy drafts and campaign reviews

What Plank handles

The everyday jobs this workspace hands off to Plank — you review the finished work, not the busywork.

  • Content plan

    Keeps a publishing calendar across social, blog, YouTube and email — what goes out where and when.

    "What are we publishing this week?"

  • Collecting and approving assets

    Gathers copy, designs and video and sends them for approval to the client or manager.

    "Send the post for approval"

  • Campaign report

    Consolidates budget, leads and cost per lead (CPL) across all channels into one table.

    "How many leads did the campaign bring?"

  • Post-event follow-up

    Works through leads from webinars and expo booths and sends a personal follow-up.

    "Send a follow-up to the webinar attendees"

  • Publishing to social and messenger

    Publishes and schedules posts, short videos and stories per the content-plan calendar.

    "Schedule a short video for Thursday at 2pm"

  • Replies in DMs and comments

    Works through comments and direct messages, replies, and passes hot leads to your CRM.

    "Reply to the DM about our services"

  • UTM tags and tracking

    Tags links with UTM parameters and consolidates clicks and inquiries by channel.

    "Build UTM links for the July newsletter"

  • Ad-account analytics

    Pulls data from social ads, Google Ads and local listings and computes CPL, CTR and ROMI.

    "Export the stats from Google Ads"

  • Email newsletters

    Builds the email, cleans the list, sends it and reports opens and clicks.

    "Send the digest to the list"

  • Content ideas and drafts

    Suggests topics for your audience and writes draft posts and articles.

    "Come up with 5 post topics for August"

  • Reviews on local listings and maps

    Watches for new reviews on local listings and map services and drafts replies.

    "Check for new reviews on local listings"

  • Client social-media report

    Builds the monthly report on reach, followers and inquiries for the client.

    "Build the July social-media report for the client"

See it working

This is what it looks like in Plank — real dashboards with data. Everything is interactive: drag cards, check off tasks. Sample data.

Marketing: content plan and campaigns — Content calendar and campaigns

Demo mode — changes aren't saved and reset on reload.

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